Whenever I ask a client how much do you need to make on their next fundraiser, I typically get the same answer…”As much as we can!” Of course most people would like to make the most they can on their fundraiser but the reason I ask this questions is really to find out if the organization has established a clear goal for their fundraising efforts. Without a specific goal, it is very difficult to convince potential supporters to contribute their time, effort and money. Setting a goal is the first step of fundraising. Remember, a goal must be S.M.A.R.T:
- Time Targeted
Once you have a Specific goal, you can communicate your need to your supporters. The goal then can be quantified so that it can be Measured. You must make sure that it is Achievable and Realistic. Sometimes there are constraints placed on organizations by administrators, school districts, leadership, etc that can have a negative impact on your ability to reach the goal. Make sure you are including every person that has an impact on your project when you are establishing your goal. When everyone identifies with the need and goal, many obstacles will simply disappear. Finally establish a Time Frame for achieving your goal with intermediate points of time to take stock of your progress during the drive.